The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer, Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien ebook
Format: pdf
Publisher: Kogan Page
ISBN: 0749454776, 9780749454777
Page: 337

Bastien Vincent, Kapferer Jean-Noël. The total luxury market is estimated to reach just over $250 billion by 2013. (2009) The luxury strategy: break the rules of marketing to build luxury brands, Kogan Page Kotler, P. Note: This paper was produced as part of the author's undertaking of the International Marketing Management: A Strategic Approach module delivered by Dr Vishal Talwar in the Lent term in 2010 within his course of studying in the MSc in Management, Organisations and Likewise, companies such as LVMH are adopting various sustainability strategies and practices to embrace the emergence of a socially responsible consumer in the luxury goods market (Gonzalez, 2009). Kapferer, J.N., and Bastein, V., 2009. (2010) Principles of Marketing, Pearson James, D. Our Companies · Press Centre · Investor Centre · Reading Room · Careers · WPPED Cream · Advertising · Branding · Consumer Insights · Design · Digital · Marketing · Market Research · Media · Public Relations · Relationship Marketing. ISBN-10: 0060958200 ISBN-13: 978-0060958206. Construct the future, full with love, science and logic. The Luxury Strategy: Break the rules of marketing to build luxury brands. The Luxury Strategy: Break the Rules of Marketing to Build the Luxury Brand. BOOK REVIEW: “The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands” by J.N.